The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.

________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”

The traditional view of marketing is that the firm makes something and then ________ it.

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.$

Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.

________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

________ portrays the “whole person” interacting with his or her environment.$

A ________ when it is aroused to a sufficient level of intensity.

The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.

If performance meets consumer expectations, the consumer is ________.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots.