Evaluating marketing performance by comparing it to established standards is part of

Organising marketing activities

Coordinating marketing activities

McDonald’s runs advertisements featuring children senior citizens and minority groups. These ads indicate that the company

considers only environmental factors.

considering only one particular market.

Developing a marketing mix that precisely meets the needs of individuals in the target market.

Selecting a group of persons towards which the firm should direct its marketing efforts.

Developing marketing objectives to meet organisation goals.

Deciding how to organise the marketing department to meet customer needs.

Facilitating satisfying exchange relationships.

Distributing “something of value” to buyers and sellers.

Developing new products for target markets.

Understanding buyer behaviour to meet buyer needs.

Distributing products at the right price to store.

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