The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are

Communication costs and filtering costs.

Matching profiles with product offerings and delivering those offerings.

Lack of customer loyalty and service customization costs.

The starting point in understanding how consumers respond to various marketing efforts the company might use is the

Stimulus-response model of buyer behavior. .

Lipinski model of buying behavior.

Freudian model of buying behavior.

Maslow’s model of life-cycle changes.

Stimulus-response model of buyer behavior.

Lipinski model of buying behavior.

Freudian model of buying behavior.

Maslow’s model of life-cycle changes.

Customised or Personalised Marketing

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